Zach and Colton Swon, Arista Nashville’s sibling duo The Swon Brothers, recently shot their debut video for their hit single, “Later On,” which spotlights the brothers’ charming and fun-loving personalities.
“We wanted our first video to mirror our lives and really show our fans who we are, both on and off the stage,” says Zach Swon.
“And Colton and I believe we accomplished just that.”
Directed by Roman White, “Later On” showcases live performances from the Swons, as well as their bowling, corn hole, skeeball and bumper car expertise. Shot at various locations in Nashville, the clip reflects the duo’s “never a dull moment” lifestyle – at work and at play.
“Roman worked with us to develop a video treatment that completely fit our debut single – and gave us a chance to really be who we are naturally,” says Colton Swon