Missy Robertson has always been busy long before the fame of A&E’s Duck Dynasty came knocking on her door. As the wife of Jase Robertson, her growing schedule demanded numerous public appearances and beckoned her to fill a void in the fashion industry – a stylish yet comfortable and age-appropriate clothing line. The line is in collaboration with Stephanie Carter’s Southern Fashion House, which produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques. Robertson has long been a fan of the Judith March line and immediately turned to Carter to help bring her vision to fruition.
“I felt there was a void in the market for active, busy working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes,” says Missy Robertson.
When asked who the target Missy Robertson customer is, Missy says, “At first I thought it would be a woman like myself – a busy, working mom who is always on the go. However, my 19 year old cousin loves every piece that I’ve worn so far and asks to borrow them. My 84-year old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me.”
The Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary.
Missy Robertson by Southern Fashion House’s Spring Collection consists of approximately 55 pieces including dresses, sportswear, light cover ups, and mix-and-match tops that are versatile and affordable. The underlying foundation of this line is easy fit, sleeves that are youthful yet flattering, convertible necklines in casual pieces that can easily transform from day to night.
The collection is rich in its interesting patterns and vibrant colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals, executed in substantial fabrics that are easy to care for. Textures like crochet and embroidery bring exquisite detail and dress up knits for stretch and comfort.
“I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so. When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began,” says Stephanie Carter of Southern Fashion House.
Missy Robertson by Southern Fashion House’s Spring Collection debuts January 2014 in Atlanta, Dallas and Las Vegas. Retail prices will range from $54-$120 with the average price staying within the $78-$88 range. The collection will be available in department stores where this price point will make the most sense and the target consumer shops. The line will also be available in select boutiques across the United States, Canada, and Mexico.
For more information visit www.southernfashionhouse.com.
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