NCAA and Turner Live Events, together with official NCAA Corporate Champions AT&T, The Coca-Cola Company and Capital One announced the stellar musical lineup for the 2014 NCAA March Madness Music Festival® in conjunction with the 2014 NCAA Men’s Final Four,® taking place this year in North Texas. The free, three-day music festival, produced by Turner Live Events, will kick off Friday, April 4 with multi-platinum entertainer Jason Aldean at the AT&T Block Party; followed by country music superstar Tim McGraw and acclaimed rock band The Killers, both performing at the Coke Zero™ Countdown Concert on Saturday, April 5; and closing on Sunday, April 6 are Grammy Award-winning band fun. and headliner Bruce Springsteen and the E Street Band at the Capital One JamFest.
AT&T Block Party, Coke Zero Countdown Concert and Capital One JamFest are all part of the free, three-day NCAA March Madness Music Festival, held this year at Reunion Park in Dallas, Texas April 4-6. Additional performances for each day’s lineup will be announced soon. To access the latest concert announcements and specific times for all of the musical acts please see below and visit http://www.ncaa.com/musicfest. Fans can also stay updated by following @MMMusicFestival on Twitter.
The NCAA March Madness Music Festival is a non-ticketed event open to the public on a first-come basis and will feature the following events:
Friday, April 4 – AT&T Block Party
- · Country star Jason Aldean headlining
- · Performances from 4pm to 10:30pm
- · Additional Performances and Highlights to Be Announced Soon
Saturday, April 5 – Coke Zero™ Countdown
- · Fan favorite Tim McGraw headlining the afternoon lineup
- · Live broadcast of the first semi-final game
- · Rock band The Killers headlining that evening, immediately following the live broadcast
- · Performances from 12pm to 9pm
- · Additional Performances and Highlights to Be Announced Soon
Sunday, April 6 – Capital One JamFest
- · fun. performing
- · Bruce Springsteen and the E Street Band will close the three-day festival
- · Performances from 2pm to 10:30pm
- · Additional Performances and Highlights to Be Announced Soon
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