“Tastes like Heaven. Burns like Hell”
Fireball Whisky just burned its way into history as one of the fastest growing alcohol sales of all time. It surpassed Jameson and even Patron in just 2 years. When introduced in 2011 Fireball sales were 1.9 million. Just a short 2 years later they reached 61 million NOT including bar sales.
What makes Fireball so different? An aggressive marketing plan was put in place enlisting celebrities, targeting college towns and initiating a massive social media campaign. Tasting very similar to a favorite childhood candy, Atomic Fireball, didn’t hurt either.
Country music artists rallied around the popular drink. The spicy/sweet liquor has been featured in many songs. Take a look.
“Ready Set Roll” Chase Rice
“Round Here” Florida Georgia Line
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“Fireball” a “Wrecking Ball” parody by Parmalee (clip from The Bobby Bones Show)
Bloomberg feature:
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